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Radio Romania is the Radio Market Leader
The Radio Audience Survey - Spring Wave 2013 - was conducted between 14th January and 28th April, 2013, by IMAS- Marketing and Sampling, and GFK Romania, on a sample of 9.443 individuals, consisting of 7.400 individuals in urban areas and 2.043 persons in rural areas. The survey included 1.160 localities, of which 312 in urban areas and 848 in rural areas. The audience measurements were conducted using the telephone Day-After-Recall (DAR) method, which is used in the majority of international measurement systems. This methodology is recommended by the EBU (European Broadcasting Union) and ESOMAR (European Society for Opinion&Marketing Research).
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Translated by Andreea Mesescu and Serban Dudau
MTTLC, The University of Bucharest