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The George Enescu Classical Music Festival Launches Smartphone App (iOS and Android) Downloadable from Google Play and App Store with Real-time Access to Data

Thursday, 13 August 2015 , ora 15.40
The Smartphone application for the George Enescu International Festival has been launched today and is adapted to large screen, high-resolution mobiles. The app can be downloaded for free in Google Play and App Store.

The George Enescu International Festival (30th August - 20th September) continues its strategic alignment to the latest technologies, and launches the Smartphone app for the 2015 edition of the festival. It is adapted to large screen, high-resolution mobiles and provides the user with real-time data for the 22nd edition of the George Enescu International Festival, also available on the website: www.festivalenescu.ro. This way users have access to real-time photos from the festival concerts, the programme, the latest buzz and other events part of the festival, to news and articles about composer George Enescu.

The map of the events included in the Creative Bucharest project is also available on this app.

The application can be downloaded for free from Google Play at:

https://play.google.com/store/apps/details?id=ro.festivalenescu.app&hl=en and App Store: https://itunes.apple.com/ro/app/george-enescu-international/id1021541305?mt=8&ign-mpt=uo%3D4 .

Since the 2013 edition, the PR strategy of the George Enescu International Festival relies on modern technologies in order to allow access to efficient real-time data and concerts. The Smartphone app was conceived such as classical music and the George Enescu International Festival music lovers should be guided through the more than 150 concerts of the festival and the dozens of projects within the Creative Bucharest, in order to have easier access to the Festival's related fresh events.

The app synchronizes itself instantly with the website when the phone is connected to the internet, thus permanently actualizing its content.

The app is avaliable in English in order to offer the international audience easier access to the events related to the George Enescu International Festival and the composer's values that the Festival has been promoting. On average, 20,000 foreign tourists are coming to Bucharest in order to attend the Festival.

Approximately 2,500 foreign musicians and 500 Romanian musicians will be coming at the 2015 edition of the George Enescu International Festival (30th August - 20th September), the greatest international cultural event in Romania and the the most articulate promoter of the creation and values of the greatest composer, now part of the world cultural heritage, George Enescu.

The 2015 edition of the Festival meets the public with works by George Enescu in the contemporary interpretations of ones of the most famous orchestras in the world, the Festival thus making Enescu's repertoire internationally well-known. Approximately twenty works by Enescu will be performed during the up-coming edition of the Festival.

First-class orchestras from around the world - Israel Philharmonic(1st September), Staatskapelle Dresden (6th September), San Francisco Symphony (7th September), London Symphony Orchestra (8th September), Sankt Petersburg Philharmonic Orchestra (10th September), Bayerische Staatsoper (13th September), Monte Carlo Philharmonic (16th September), Wiener Philharmoniker (16th September), Royal Liverpool Symphony Orchestra (17th September) and Royal Concertgebouw Orchestra Amsterdam (20th September) will play works by George Enescu during the three-week Festival.

In February 2015, The Symphony No. 3 by George Enescu was played by the London Philharmonic Orchestra and conducted by Vladimir Jurowski in London for the first time. The concert took place on 7th February, on one of the top-class stages in the world - Royal Festival Hall in Southbank Centre, in front of an audience of 2,000 people. The performance was performed in London, after s having been interpreted at the Palace Hall during the 2013 George Enescu International Festival.

Translated by Anca Romete and Elena Daniela Radu
MTTLC, the University of Bucharest